I love exploring new ideas, learning new skills, drawing inspiration from my surroundings and embracing new ways of looking at things. When starting new projects, I embrace the freedom and unpredictability of putting pen to paper and feel the unknown is actually quite liberating, as it helps me explore ideas I could never predict. This is the foundation of creativity and it is a lovely thing to be immersed in.
My ethos of design parallels my belief that a life should be built on happiness and a sense of pride and worth which can touch others in a positive light. Ultimately, I feel that design across different disciplines should focus on people, meeting the needs of the user and creating products that inspire, function efficiently and can be enjoyed. I hope that this shows through in my illustration and design work which often places a strong focus on complex colours combined with bold graphics, both hand-drawn and vector based, that are clean and well considered and hold a sense of fun and energy.
I am drawn to bold, brave, simple and sophisticated design, and I like to express a quirky sense of fun and humour in my work.